About
Inna Sherman
I’ve spent 15+ years designing for businesses where the details matter and the work has to hold up in the real world. My experience spans aviation, enterprise technology, cybersecurity, and brand systems used by teams around the world.
I like working across the whole process: figuring out the visual direction, building a system people can actually use, and making sure the final piece works just as well outside the presentation deck.
Sometimes that means shaping an identity. Sometimes it’s art directing a campaign or making sure hundreds of pages feel like they belong to the same brand. I enjoy both the big-picture thinking and the hands-on work that gets it across the finish line.
- Based in
- Golden, Colorado
A Bit About Me
01
Systems & Details
I care about how a brand works at every scale, from the overall visual language to the last kerning adjustment. Consistency matters, but so does knowing when a rule needs to bend.
02
Photography
Landscape photography has shaped how I see light, color, and composition. It also taught me when to leave things alone. I bring that perspective into my design work, especially when it comes to imagery and art direction.
When a campaign needs imagery, I choose and retouch every photo myself, so the brand looks the same in Dubai as it does in Denver.
03
Colorado
I first came to Colorado in 2012, spent a few years on both coasts, and came back in 2016. I’ve been here since.
I know the passes, the lakes, and the hour each one looks its best. Give me a mountain road, a camera, and good light, and I’m pretty happy.
Brands worth a closer look.
Selected work