Gogo Rebrand


Company: Gogo

Industry: Telecommunications (Aviation Connectivity)

Key Results: The rebrand delivered a fresh, modern identity that blends Gogo and Satcom Direct legacy with a bold new look. Early feedback shows strong internal adoption and excitement, with the new visual direction guiding future marketing and sales materials.

Role: I led the art direction, building a new visual identity around the updated logo. I blended select elements from both Gogo and Satcom Direct brands, while introducing fresh typography and signature design elements like a flexible system of squares. The result is a bold, cohesive look that reflects Gogo’s evolution.

from ideation to reality

I kicked off the rebrand by exploring color, typography, and layout options. We combined key colors from both Gogo and Satcom Direct to unify the brand, while introducing a completely new font to modernize the look. Below images show early design comps and font selection that shaped the final identity.

Next steps

Next, we’re focused on finalizing the core brand elements - locking in the color palette, typography, and corporate identity guidelines to ensure consistency across all touchpoints.

Following the brand foundation, we applied the new identity across various materials - ranging from collateral and digital ads to an eBook—to bring the refreshed look to life in real-world applications.