Collateral system redesign
Company: Gogo Business Aviations
Industry: Telecommunications (Aviation Connectivity)
Key Results: The redesigned system significantly reduced visual clutter, enhanced brand expression, enriched imagery, and improved content skim-ability. It transformed the company’s assets into a cohesive design system, unifying brochures, data sheets, case studies, and other content.
Role: I handled the creative strategy, design direction, and execution, working on complex projects and collaborating with a variety of stakeholders.
From ideation to execution—we started by gathering all company collaterals, organizing them into a mood board, and exploring potential design approaches.
I designed brochure cover pages with color-coded bars at the bottom for easy identification by sales teams at events.
