Kale call: I just called Kale (1:39pm) and he was actually out of bed. Its gonna be a productive day for Mr. Stephens!

There's a debate going on here at IS eyewear. Should we or should we not get involved in the new Belly Board craze sweeping the snow industry.

Considering the sport is targeting a more robust crowd which a couple of our employees fall into we're leaning towards yes. We still need to discuss with Dev so we'll keep you posted..